Capsules — communication agency in Dakar, since 2020 We are a house.
Since 2020, Capsules has brought together in Dakar the talent that builds brands: strategists, creatives, directors, set designers, public relations specialists, producers. Five disciplines, one address, one direction.
01 A mixed house
Judgement and speed. We have brought together two profiles the market usually keeps apart. Some bring judgement, others bring speed. We didn’t have to choose.
The seniors
Experience from brands already built.They know what a launch really costs and how to hold a budget over twelve months.
The young
Platforms, every day.They spot a format before it reaches the recommendations and produce at the pace the platforms demand.
One house. Four rules.
- 01
Zero jargon
We speak the language of your business, not agency language. A brief fits on one page; a report reads in five minutes.
- 02
We answer for our work
Every assignment has a named lead and written objectives. When something isn’t working, we say so first and change the plan.
- 03
Give first
We share what we learn — methods, benchmarks, market readings — from the very first conversation.
- 04
No average
We are building West Africa’s house of reference for creative talent, one brand at a time.
03 One direction, one budget
Five disciplines, one direction, one budget. None has any reason to guard its territory or bill the same hour twice: we build the team around your needs, not around our org chart.
In a traditional group
Each agency defends its own budget. Scopes overlap, teams compete for the same client, and coordination becomes a job you take on on top of your own.
At Capsules
All five disciplines share the same offices, the same leadership, the same budget and the same working rules. That is what holds it all together.
Two axes. Five disciplines. No blind spots.
Most agencies occupy one or two of these quadrants. We cover all four, and activate only what you need: some set-ups call on all five disciplines, others on just one.
Our talent has worked for
We build a team around you.
- 01
A single point of contact
One lead for your brand oversees the whole set-up and reports back to you. You stop coordinating: you decide.
- 02
A named team
Everyone assigned to your account is identified, with their scope and availability. The people you meet at the presentation are the people who work on your brand.
- 03
A steering committee
Every month, with a fixed agenda: performance, decisions, upcoming deadlines.
- 04
Written turnaround times
Feedback within 48 hours on every approval, so speed never depends on goodwill.
Five disciplines. One flow.
Brand sets the meaning, Live creates the moment, Studio captures it, PR gives it reach, Digital keeps it alive and equips it.
Each step feeds the next, and we run the whole chain: there is no one else to hand responsibility to.
We report on what we do.
Impressions and followers help us optimise. They are not how we report to you.
- Ongoing
Shared real-time dashboard
- Every month
What we stop, what we amplify
- Every quarter
Share of voice and brand perception
Four ways of working together.
- 01
Year-round partnership
All five disciplines on an ongoing basis, a dedicated team, a steering committee, budget reviewed each quarter.
- 02
Project set-up
A launch, a redesign, a new chapter for your brand.
- 03
One-off assignment
An event, a stand, a film, a public statement.
- 04
In-house team
We build and run your marketing team on your premises.
A clear price, known in advance.
- 01
Fixed fee per project
A price set in advance for a written scope: an identity, an event, a film, a website. Deposit on order, balance on delivery.
- 02
Monthly retainer
For work that lives over time: social media management, distribution, ongoing support. A fixed amount, paid in full at the start of each month.
- 03
Fixed fee plus variable share
On long-term set-ups, a variable share can be added to the fixed fee, tied to indicators agreed together from the outset. It complements the fee; it never replaces it.
Every engagement rests on a fixed fee: the House’s work has a price, known in advance.