PR — press and public relations in Dakar We build your reputation with the people who decide.
In Senegal, a brand earns credibility with decision-makers through public speaking, the media and institutions as much as through advertising. A launch without reach is only half a launch.
01 The promise
PR prepares what you say, maintains relationships with newsrooms, institutions and opinion leaders, and organises the reach of what Live stages and what Studio produces.
PR gives reach to what Live stages and what Studio produces.
Newsrooms, institutions and opinion leaders.
Prepare what you say, maintain the relationship, organise the reach.
- 01
Public relations and reputation strategy
What you want decision-makers to remember about you.
- 02
Press relations
Press conferences, press kits, press releases, op-eds.
- 03
Institutional relations and public affairs
Dialogue with the institutions that matter.
- 04
Media training and spokesperson preparation
Preparing what you say before it goes public.
- 05
Crisis management
Be ready, respond fast, say it right.
- 06
Monitoring and press review
Knowing what is being said, at the right time.
A press relations and public relations agency in Dakar, PR prepares public statements, organises press conferences, press releases and op-eds, trains spokespeople and maintains relationships with newsrooms, institutions and opinion leaders in Senegal. It gives reach to what Live stages and to what Studio produces.
Five disciplines. One flow.
Brand sets the meaning, Live creates the moment, Studio captures it, PR gives it reach, Digital keeps it alive and equips it.
Each step feeds the next, and we run the whole chain: there is no one else to hand responsibility to.
Your questions about PR.
What does PR do?
Public relations and reputation strategy; press relations; institutional relations and public affairs; media training and spokesperson preparation; crisis management; monitoring and press review.
Do you offer press relations in Senegal?
Yes. PR is the public relations discipline of Capsules, in Dakar: press relations (press conferences, press kits, press releases, op-eds), institutional relations, media training, crisis management, monitoring and press review.
How does PR work with the other disciplines?
Brand sets the meaning, Live creates the moment, Studio captures it, PR gives it reach, Digital keeps it alive and equips it. All five disciplines share the same offices, one direction and one budget: each step feeds the next.
Who leads our project?
One lead for your brand oversees the whole set-up and reports back to you. They work with a team named from the outset.
Why public relations as well as advertising?
Because in Senegal, a brand earns credibility with decision-makers through public speaking, the media and institutions as much as through advertising. A launch without reach is only half a launch.
How do we work together?
Year-round partnership, project set-up, one-off assignment or in-house team. A brief fits on one page: write to us and we’ll get back to you shortly.