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Brand — branding agency in Dakar We build the brand that makes everything else possible.

A strong brand shortens decision time and makes every event, every film, every campaign easier to carry: you no longer have to explain everything again each time.

Let’s talk about your next project

01 The promise

We define what you stand for, for whom, and why people should choose you. Then we make it work at every touchpoint — from the stage to the screen.

In the cascade
Identity

Brand sets the meaning. Every next step builds on it.

Architecture
Building the brand

The territory, the identity, the system.

02 What Brand does

An identity that holds on every medium.

A branding agency in Dakar, Brand designs brand platforms, logos, visual identities and brand guidelines for companies and institutions in Senegal: FAISE, La Baguette d’Or, Luxe Immo, Dabimex Group. Then Live, Studio, PR and Digital bring the brand to life.

03 The cascade

Five disciplines. One flow.

Brand sets the meaning, Live creates the moment, Studio captures it, PR gives it reach, Digital keeps it alive and equips it.

Each step feeds the next, and we run the whole chain: there is no one else to hand responsibility to.

  1. 01BrandIdentity
  2. 02LiveEncounter
  3. 03StudioImages
  4. 04PRReach
  5. 05DigitalDistribution
04 Brand work

Brand in action.

FAISE logo and its variations on a midnight-blue background, board from the brand guidelines
FAISELogo redesign and brand guidelinesA clearer, more structured and more memorable mark, documented in complete guidelines: brand foundation, logo, visual identity, design system.View the project
Dabimex Group logo in relief on a purple wall, board from the logo presentation
Dabimex GroupLogo redesignFrom the logo to its variations: horizontal and vertical versions, colours, applications.
Gold Luxe Immo logo on a midnight-blue background, board from the brand guidelines
Luxe ImmoLogo and brand guidelinesLogo, palette, typefaces and applications, brought together in brand and visual identity guidelines.
La Baguette d’Or logo on an orange background, board from the brand guidelines
La Baguette d’OrBrand guidelines and communication visualsCore style elements, documents and applications, then menus and campaign visuals.View the project
Taysiir logo in white on a burgundy background
TaysiirLogoLogo design, delivered in vector formats.
Belel Immo logo, arched monogram and logotype, on a dark background
Belel ImmoLogoLogo design: an arched monogram and a logotype.
Kanje logo, logotype and stylised shopping cart
KanjeLogoLogo design for the online store.
05 Brand · Guidelines and presentations

What we hand over to brands.

Boards taken from the logo presentations and brand guidelines delivered to our clients.

FAISE graphic pattern in green and black, board from the brand guidelines
FAISEBrand guidelines
Delivery vehicles in La Baguette d’Or colours, board from the brand guidelines
La Baguette d’OrBrand guidelines
Pick-up truck in Luxe Immo colours, board from the brand guidelines
Luxe ImmoBrand and visual identity guidelines
Dabimex Group logo applied to a shipping container
Dabimex GroupLogo applications
Taysiir logo in colour on a light background
TaysiirVector logo
New FAISE logo on an outdoor sign
FAISELogo applications
06 Frequently asked questions

Your questions about Brand.

What does Brand do?

Brand platform and positioning; visual identity, guidelines and design system; interface design and digital products; communication platforms and campaigns; cross-disciplinary art direction.

Is Capsules a branding agency in Dakar?

Yes. Brand is the brand discipline of Capsules, in Dakar: brand platform, logo, visual identity, brand guidelines and communication campaigns, for companies and institutions in Senegal.

How does Brand work with the other disciplines?

Brand sets the meaning, Live creates the moment, Studio captures it, PR gives it reach, Digital keeps it alive and equips it. All five disciplines share the same offices, one direction and one budget: each step feeds the next.

Who leads our project?

One lead for your brand oversees the whole set-up and reports back to you. They work with a team named from the outset.

What happens to the brand once it’s defined?

We make it work at every touchpoint, from the stage to the screen: Live stages it, Studio films it, PR gives it reach and Digital keeps it alive.

How do we work together?

Year-round partnership, project set-up, one-off assignment or in-house team. A brief fits on one page: write to us and we’ll get back to you shortly.

07 Working together

Let’s talk about your next project.

A brief fits on one page. Year-round partnership, project set-up, one-off assignment or in-house team: choose how we work together.

AddressDakar, Senegal

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Discipline(s) involved

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