Sales — business development in Dakar We turn your visibility into clients.
A well-known brand is not enough: it takes meetings, then signatures. Sales handles prospecting, meeting booking and closing, for you or alongside your teams.
01 The promise
Sales finds your prospects, qualifies them, books the meetings and supports the sale through to signature. It is also how Capsules finds its own clients.
Sales turns into clients what Brand, Live, Studio and Digital have set in motion.
Capsules applies Sales to its own prospecting before offering it to clients.
Find, convince, sign.
- 01
Prospecting and qualification
Identify the right prospects and check they have a real need.
- 02
Meeting booking
Qualified meetings, booked in your calendar.
- 03
Closing
Support the negotiation through to signature.
- 04
Follow-up and reporting
Know where each opportunity stands, and what it brings in.
A prospecting and business development agency in Dakar, Sales identifies and qualifies your prospects, books meetings and supports the sale through to closing, for companies and institutions in Senegal. It builds on what Brand, Live, Studio and Digital have created.
Two ways to work with Sales.
You focus on your business, we find your clients. Capsules identifies and qualifies your prospects, then puts you in direct contact with them, ready to decide. Our fee is tied to the sales made.
You set the goal, we run the whole chain. From first contact to signature: marketing and acquisition strategy, lead generation and qualification, sales support and closing, reporting and continuous adjustment.
Two tools built by the House.
The tender tool. Detect relevant calls for tenders, qualify them and manage responses in a single pipeline.
The social media advertising tool. Create, run and track campaigns on Meta, Google and LinkedIn, with unified reporting.
Five disciplines. One flow.
Brand sets the meaning, Live creates the moment and gives it reach, Studio captures it, Digital keeps it alive, Sales turns it into clients.
Sales closes the loop: what the House has set in motion becomes meetings, then signatures.
Your questions about Sales.
What does Sales do?
Prospecting and qualification, meeting booking, closing, follow-up and reporting. Sales works for you, or alongside your sales teams.
What is the difference between Client Acquisition Partner and Full Growth Partner?
As Client Acquisition Partner, Capsules finds and qualifies your prospects and puts you in touch with them: you lead the sale. As Full Growth Partner, we run the whole chain, from marketing to signature.
What are RevUp and Booster?
Two tools built by Capsules. RevUp detects and qualifies calls for tenders and manages responses. Booster runs advertising campaigns on Meta, Google and LinkedIn.
How does Sales work with the other disciplines?
Brand sets the meaning, Live creates the moment and gives it reach, Studio captures it, Digital keeps it alive, Sales turns it into clients. All five disciplines share the same offices, one direction and one budget: each step feeds the next.
How do we work together?
A brief fits on one page: write to us and we’ll get back to you shortly to choose the right model.