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Project · Bakery & quick service La Baguette d’Or.

Still from the film La Baguette d’Or — Opening
La Baguette d’Or — Opening1 min 19

At a glance

Client
La Baguette d’Or
Sector
Bakery & quick service
Disciplines involved
Period
2025

01 · What the House did

Brand designed the brand’s communication visuals: menus, digital invitation card, campaign visuals.

Studio made the opening and Ramadan films, covered the opening in photos and led a kitchen shoot (April 2025).

Digital built the social media content calendar.

02 · The film

Still from the film La Baguette d’Or — Ramadan
La Baguette d’Or — Ramadan1 min 38
Photography · Studio

The opening, then the kitchen.

Opening day: the team in yellow toques serves the first customers at the counter
The La Baguette d’Or team plating up behind the display caseA sales assistant presents a tray of rolled brioches at the counterDisplay case of pastries and tartlets on opening dayA speech in front of the team and guests during the openingGolden pastries in the display case, close-upGuests and team gathered in front of the counter on opening dayA baker in a toque listens to the speech, next to a guestSugar brioches, close-upSlices of chocolate and cream cakeLa Baguette d’Or baker in a yellow toque, behind his worktopIcing sugar dusted over slices of cake, backlitChocolate-glazed doughnuts with coloured sprinklesPastry chef sifting flour over a batch
02 Working together

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AddressDakar, Senegal

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